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Nargis Wadia and Indian advertising’s “Mad Men” years

Women were an important part of the ‘60s change. Nargis Wadia didn’t want to be an air-hostess or secretary, and her mother refused to let her become a teacher or doctor. “So she sent me to JJ College to do commercial art, and from there I got into advertising” says Wadia. In 1955 she joined Shilpi, an agency managed by the poet Nissim Ezekiel. But then Air India, the most dynamic Indian client of the period, advertised for creatives for their in-house department, and she got in – the attraction being, she says, “that after a year you got free tickets!”

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