There is More Emphasis on ‘Idea’ Now, Doesn’t Matter Which Medium it Fits Into: Delna Shroff

Delna Shroff, who comes from a family of engineers, was stubborn about the fact that she did not want to be one. She started her journey in advertising five years ago. ‘Dil mein always kuch-kuch hota hai,’ she says, as her eyes reflect her love for advertising. This embarked her transition into the creative world and since then, she has worked with brands like Rotimatic, IDBI Federal Life Insurance, Future Group’s Ezone.

Whether it’s banner copies or full-fledged campaigns, she thinks, being passionately Parsi guarantees that her writing always comes from the heart. She stepped into this mad universe by interning with L&K Saatchi & Saatchi and now she is the Creative Supervisor of Copy at the agency.

Speaking about her favourite campaign, she said, “Axis Active Fitness Band will always be close to my heart, despite delving into the one topic that’s farthest from it – fitness.”

In a candid conversation with AdAge India, Delna Shroff, a rising star at L&K Saatchi & Saatchi further spoke about her journey, favorite campaigns, creative blocks, evolution of advertising, and much more.

Speaking about media convergence and how she thinks the ad world has changed in the past five years, she said, “There is more emphasis on ‘idea’ now, doesn’t matter which medium it fits into.”

Watch the full interview here:

Published on Ad Age India